How to Have a Successful Crowdfunding Project?
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For any business out there, it is a must to learn some of the techniques that will help in optimizing their campaign which will then allow them to achieve their goals and objectives at the same time.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. What you must do is to choose the networks that match your marketing strategies and content the best. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Truth is, this may damage your Crowdfunding campaign’s credibility. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.